HP back from MAX
Print / Digital / Social Media Content Partnership
2020
For the Asian children of Millenials and Gen Z, trading card games are a pivotal part of our childhood identities and of growing up in the West. Tapping into this nostalgia and my own creative journey, the card ‘Crouching Tiger, Hidden Dragon’ is to be played by those whose school reports read as quiet and conscientious, but whose work was always the loudest.
HP Back from MAX is a creative project lead by HP to showcase the ever-evolving state of creative minds; from ideation through to ongoing inspiration and reinvention. Five creatives from around APAC were asked to reinvent each other’s artwork, to build upon each artist’s unique creativity whilst retaining the essence of the previous piece.
HP back from MAX
Print / Digital / Social Media Content Partnership
2020
For the Asian children of Millenials and Gen Z, trading card games are a pivotal part of our childhood identities and of growing up in the West. Tapping into this nostalgia and my own creative journey, the card ‘Crouching Tiger, Hidden Dragon’ is to be played by those whose school reports read as quiet and conscientious, but whose work was always the loudest.
HP Back from MAX is a creative project lead by HP to showcase the ever-evolving state of creative minds; from ideation through to ongoing inspiration and reinvention. Five creatives from around APAC were asked to reinvent each other’s artwork, to build upon each artist’s unique creativity whilst retaining the essence of the previous piece.
